Thoughts about the Samsung Galaxy S III

The most awaited Android smartphone has finally been launched, but was the wait worth?

There’s no doubt that the Samsung Galaxy S II has been the best selling Android smartphone of 2011, and it’s one of the responsible of the rise of Samsung to the number one spot among mobile phone manufacturers. And there’s no doubt that everybody have been waiting for its successor, and to see if it may repeat the same sales. If this wasn’t enough, Samsung added more hype to the event, with teaser videos telling people not to be sheeps and being able to keep all leaks from going public. But now that we have finally seen the infamous Samsung Galaxy S III, was the wait worth?

I was going to write an article to express my thoughts about the new Korean flagship, but since lately I don’t have much time to write as I’d like to, I preferred to link two articles I find well written and sharing my same ideas. I suggest you to read them, but I’ll quote here the main parts.

The first is a post by Ron of Droid-Life:

The Galaxy S III is just atrocious to me. The claim that the hardware and software are inspired by nature doesn’t make any sense to me. The colors in TouchWiz are over saturated and unnatural. The hardware looks cheap and mismatched with the silver rim. I don’t understand why Samsung waited to release this underwhelming follow up to the Galaxy S II. It would have blended right in with Samsung’s other mediocre announcements at Mobile World Congress.

It’s a real shame that Samsung didn’t really try and innovate with the Galaxy S III. The Galaxy S III should have been a device that challenged HTC and Apple, but instead it looks like a “me too” device. The Samsung Galaxy S III is an unexciting refresh of Samsung’s tired hardware design and over saturated skin, nothing more.

While Vlad Savov from The Verge writes:

Consumers, the ones who are potentially most loyal and certainly most influential, will no doubt have been aware of the Galaxy S heritage and Samsung’s bullish decision to hype up the third-gen handset by giving it a special launch event and teasing it with a campaign encouraging users to not be “one of the sheep.”

So what did we get? The Siri-imitating S Voice, a quad-core SoC that’s already been announced for the Meizu MX, a suite of camera enhancements that rips off HTC’s ImageSense wholesale, and a signature animated lock screen that emulates interaction with water, something that’s been a live wallpaper option on Android phones since 2010. Oh, and industrial design and build quality that you’ll find on any anonymous South Korean MP3 player

We’re told not to be sheep, yet Samsung itself is just falling in line with the herd. For the first time in its history, Samsung had enough sway with phone buyers to convince them to hold off on the premier option on the market, HTC’s One series, in wait for Samsung’s riposte. The Galaxy S pedigree was on the line, and if Samsung could live up to it, a bond of trust was going to be its reward. People were ready to start treating Samsung like Apple, giving it the benefit of the doubt both in terms of product timing and the adoption of unfamiliar new features.

At best, Samsung matched the HTC One X. At worst, it indulged in a two-month delay of an MWC-worthy device, stoked a frenzy of anticipation that was unjustified by the eventual product, and jeopardized the still fragile growth of its brand reputation among smartphone enthusiasts.

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