[MWC12] Our final considerations of this year’s Barcelona event

As the Mobile World Congress ended, we gave our awards to the best and worst we have seen.

The 2012 edition of the Mobile World Congress is over, and before some dedicated post on the different manufacturer this is the time to make a little overview and deliver our personal awards to those that somehow characterized, in good and bad, this MWC12. We’re not going to speak only about devices, even though those are important to us, but also about the general organization and the fringe events happened the past week. Keep reading for our awards ๐Ÿ™‚

First of all a big Thank You to the GSMA and to all the people that organized once again such a great event in Barcelona.

Best Smartphone

This was a very hard choice, so we decided to give the award to two devices, both very good looking and both very fast: Huawei Ascend D quad and HTC One X. Both are powered by a quad-core CPU, respectively made by Huawei itself and by Nvidia, and both have a large HD display and a beautiful design.

Best Tablet

Huawei MediaPad 10: the full HD display is simply stunning, and the aluminum body makes it resistant and good looking. Even though the one we tested wasn’t a final version, the slate seemed very fluid and responsive, and confirms the great work Huawei is doing to fulfill its ambition to be among the top players in the European and North American markets.

Most Gorgeous Smartphone(s)

The whole HTC One family is definitely deserving this award: from the slim HTC One S, to the slightly curved HTC One X, and to the HTC One V that retrieves the Hero’s and Legend’s spoiler, these new line-up represent a change in the HTC design but confirms the great work made by the company in research and choice of materials.

Fastest device

Thanks to the brand new Huawei K3V2 processor, made of 4 ARM Cortex A9 cores, a 16-core GPU and a 64-bit memory, the Huawei Ascend D quad is for sure the fastest phone we have ever seen till now! The Chinese company said it some time ago, and they confirmed everything!

The WOWest moment

At the Asus press conference we have seen a full range of new Android tablets, and finally could touch the already anticipated Asus Padfone. We knew something new was coming though, and no surprise when Jonney Shih showed us the device had a keyboard dock like the rest of the Transformer family; and then a stylus… but when the phone rang and Shih brought the stylus next to his head the whole room couldn’t help but wow! Funny, yet unexpected feature.

Best Press Event

HTC events are always great: from the choice of location, this time the gorgeous Cupula on top of the Arenas, with an amazing view on Plaza de Espana and on the Fira de Montjuic, to the care of details giving once again a LAN cable on every chair to guarantee a reliable internet connection. HTC’s Peter Chou is always enthusiast of his products, and he has the ability to transfer such enthusiasm to the participants, giving a plus to the already great products. It was a pity not to see John Wang on stage this time, but it was great to talk to him in person even if for just a short time.

Best After Party

If last year the whole MWC seemed dominated by Android, this edition has seen a great participation by Microsoft Windows Phone. The company had a very lively booth, collaborations with Foursquare to unlock a dedicated badge, the whole Hotel Cataluna Plaza branded with tiles, and by far the best after party! We had a blast at El Molino, with the Microsoft staff partying with us and entertaining us all. Well done Microsoft, and a special thanks to David ๐Ÿ™‚

Best Innovation

Not only smart devices, but also smart ideas! Swedish company myFC has showed the PowerTrekk, a very special battery charger that requires simple water to power our smartphones! A dream coming true for hikers and campers, and definitely an innovation.

Most Generous Exhibitor

A special and big Thank You goes to Jabra! The company, leader of Bluetooth devices, celebrates 10 years of successes and once again confirms itself the most generous with the press and bloggers community. Thank You for the limited gold-edition of your beautiful Jabra Stone 2, and for the versatile Jabra Sport, both included in the gift box we have received ๐Ÿ™‚

Best Hospitality Area

Most companies had a dedicated hospitality area where they could invite customers or press for a talk in a quiet space, a best view of the devices, and some relax with a coffee or a refreshing drink. Among those, Huawei had a full pavilion next to the gorgeous Magic Fountain and with a spacious terrace to have meetings in the sun with the friendly Huawei staff.

Most Disappointing Brand

Sony was a brand we had good expectations for, it seemed they had learned from their previous mistakes and went the right way at CES with the launch of the Xperia S. However, our expectations haven’t been fulfilled at the MWC: the two new smartphones are just copies of the existing one, and the press event was extremely badly organized too; it started with 1 hour delay, lasted less than 30 minutes, and showed practically nothing new.

Most Over-rated Brand

It’s no doubt that Samsung reached the top manufacturers spot in 2011, but at this MWC they haven’t showed us anything new, yet their presence was everywhere in and out of the exposition area. The Galaxy Note ads where at every bus stop, and the company even set up a booth in Plaza de Catalona for people without a MWC pass. They definitely showed off what money can do, but we did not find anything new in someone making people’s portraits with a stylus on a slate… haven’t we seen it already by someone else a year ago?

Ugliest Phone

This was easy and expected… the LG Optimus Vu is in no way good looking nor appealing. Its 4:3 ratio aspect makes it uncomfortable to hold, and let alone to watch videos.

Most Outdated Press Kit

Dear Alcatel, we appreciate your attempts to get back on track with a new smartphones line-up, but we are in 2012 and there’s no way we can take home almost 1Kg of paper catalogues!

Special Thanks

Our special thanks go to Helen for organizing the Fringe Festival and the Swedish Beers night, Dennis and Ana for the Foursquare party, Mlove, Nivio, Sachin (have a look at his 100mkids project!), GoMoNews, Fjord, Pearson, Velti, and to all the people met during this Mobile World Congress.

We will see in the next months if sales will also award the same brands and device we favorited at this Mobile World Congress. And what do you think? Do you agree with our awards or would have chosen differently?

Thanks again GSMA, and see you next year at the brand new Fira Gran Via!

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